battling right wing populism

Sounds like they're doing a good thing.

It worked in Sweden.

At the least, though, you'd need energy, drive, and co-ordination to kick off something like this (and I don't think Sweden has Murdoch media).

game of thrones

It may be sad that I can ID the GoT theme when rearranged for acoustic guitar duet, even though I have never watched a single episode, nor live in a household where anyone watches it.

Or it may be really good market penetration...